Can you build a creative business that's actually, truly yours—and still succeed?

Not the version where you tone yourself down to fit in. Not the one where you work around the clock because that's what everyone else does. Not the business where you second-guess your prices, your style, or whether you're “too much” for your ideal clients.

We're talking about the business where you work when and where you want. Where your personality isn't a liability—it's your advantage. Where you don't have to code-switch or water down who you are to book clients or make sales.

Is that even possible? Can you really be free to be you in your creative business and still build something successful?

Yes. And we've got proof.

We want you to meet Bernel Westbrook. Bernel is a brand expert, designer, and owner of Branded By Bernel, a design boutique thriving in Charlotte, NC. If you've ever met Bernel in person, you know she brings energy. Her style, her approach, her whole vibe—it's unapologetically her. And it's working. She's not just building a business; she's blazing a trail for the creatives coming up behind her.

Watch her story here:

On this episode of Showit Creator Series, called, “Free to be me,” we’d love to introduce you to Bernel Westbrook. Bernel is a brand expert, designer and owner of Branded By Bernel, a design boutique flourishing in Charlotte, NC. If you’ve ever met Bernel in person, you know the energy she brings to a room. Her unique style and approach to branding and design has created opportunities to blaze her own trail that not only point to a promising future for her, but also a path so many young creatives after her can follow. 

How do you find ways to be free in your creative business?

We'd love you hear how you find ways to be free to be you in your creative business. What do you think it means to be free? How do you show it in your work for others?

Have you found a way to be free in your creative business? Share with us here on the blog in the comments. Tag us on Instagram of how you flex your creative muscles. If Facebook is your jam, we always love to see what you are creating and sharing there, too!

Want more? Even with just a few moments you get get further inspiration from your fellow creatives! Recharge with the community through our Showit Spotlight series. You can read about designers like Elizabeth McCravey and Gillian Sarah. See how fellow small business owners keep going and how they started with Photographer Vanessa Hicks and Business Strategist Jasmine Star.

Oh, and if you are wanting to up your own game and get your online home refreshed and ready for clients you can try Showit for free at app.showit.com