Spark Inspiration for your Copywriter Website with a Design for Cassandra Lane

November 16, 2022


Cassandra Campbell

Wondering how to add a little piazza to your copywriter website? When Cassandra Lane of Wild Spirit Co. wanted to an online home that would spark inspiration, she reached out to Showit Design Partner, Emma Troy. The two creatives put their heads together and came up with a brilliantly clever site. With Cassandra's smart copywriter skills and Emma's designer eye, there wasn't just a spark of inspiration, but a sparkle. Literally. Check out how this copywriter website actually sparkle with inspiration!

Looking for a creative spark for your website and small business? has actual sparks! Check it out!.

Who is the spark behind the website?

To visit the website of Wild Spirit Co. is to be whisked away to a world where Cassandra Lane is able to display her cute, quirky, nerdy side, and her high dexterity with words. Cassandra is a creative copywriter in Australia who has trained extensively in neuromarketing, consumer psychology, marketing strategy, and conversion copywriting. Her website, a unique adventure custom designed by Emma Troy, is an online journey unlike any other. And she wants to help other sites do the same.

A clever interactive illustration by designer Emma Troy for Wild Spirit's Virtual Bookshop.

What makes it spark?

Since launching her site, she says her “conversions have increased dramatically and my reputation has grown as a powerful creative copywriter who gives brands irresistible personalities and websites undeniable presence,” which is what her online home is, in a nutshell.

Colors and Fonts



RGB: 35, 31, 32

CMYK: 0, 11, 9, 86



RGB: 254, 241, 235

CMYK: 0, 5, 7, 0

Apricot Peach


RGB: 250, 197, 189

CMYK: 0, 21, 24, 2

Alizarin Crimson


RGB: 228, 37, 52

CMYK: 0, 84, 77, 11

Smalt Blue


RGB: 88, 117, 133

CMYK: 34, 12, 0, 48



RGB: 226, 232, 231

CMYK: 3, 0, 0, 9

Black Squeeze


RGB: 248, 252, 252

CMYK: 2, 0, 0, 1



RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Cassandra and

Through her website, social channels, and many visual and video presences on social media, she is ready and wanting to help you succeed in your creative business! From her first blog almost a decade ago, Cassandra is an expert in attracting the perfect audience for your business. She is ready to spark inspiration in you and your business. Don't take our word for it, see for yourselves!, her website, is the hub of all it!

If you want more creative inspiration and amazing copywriting resources, definitely follow Cassandra online at, and via social channels on Instagram and Facebook.

Showit is a drag and drop website platform with a free trial at

Casandra is a born and bred East Coaster who finds herself braving the heat of the Valley of the Sun with her husband and three cute kids all for the love of Showit.