Page titles are important. Like, super important.
In fact, eight out of ten people will read your headline, but only two out of ten will read the rest of your page.
That means your headline needs to work hard in order to catch the attention of your audience.
It also means Google — which wants to reward you for attracting (and keeping) the attention of your website visitors — pays really close attention to your page titles!
So, how do you write the best page titles for both search engine optimization (SEO) and your audience?
Here are a few best practices to keep in mind when writing page titles for your website or blog.
The first step in writing a great page title (or in attempting any other SEO strategy) is to conduct keyword research.
Keyword research is the process of finding the search terms for which you want to show up on Google — and for which you can realistically rank.
You might want to rank for “destination wedding photographer,” for instance, but unless you already have rock-star SEO status, you’re probably not going to. You’re better off trying a less popular keyword, like “Omaha wedding photographer” or even “light and airy Omaha wedding photographer”: long-tail keywords that don’t have as many other websites competing for that coveted first search engine results page (SERP).
Keyword research tools like Semrush and Ahrefs can help you identify relevant keywords for your business. With metrics showing keyword difficulty, search volume, clicks, and more, these tools can help you narrow down your long list of potential keywords and choose the best ones for your business to focus on.
If you aren’t ready to pay for an SEO tool just yet, you can conduct keyword research for free by downloading the Keywords Everywhere browser extension — or even just heading to Google itself. Type in a keyword you may want to rank for, and check out the drop-down list of related keywords for other ideas of what you could write about. You can also scroll down to the bottom of the SERP for more related keyword ideas.
Once you’ve found a keyword that has good relevance to your audience, fairly low competition, and high enough search volume to be worthwhile, you can begin crafting content around that keyword.
Include your focus keyword (and variations of it, like “wedding photographer in Omaha” as well as “Omaha wedding photographer”) throughout your page or post, including the body copy, the meta description, image file names and alt text, and — you guessed it — the page title.
A quick caveat: The term “page title” is sometimes confused with the term “title tag.” Although these can be the same thing, they aren’t always.
A page title usually refers to the big text at the top of your page or post, often denoted with the HTML text tag H1. It’s what tells readers (and search engines) what your page is about and reassures them that they’ve found what they’re looking for.
A title tag, on the other hand, is the blue, clickable title that appears on a search engine results page. Google often uses your page title as your title tag, but sometimes it modifies the title tag “to best represent and describe each result.” Depending on your website or blog platform, you may be able to set your title tag separately from your page title (see Setting Your Title Tag in Showit below).
In this post, we mostly use page title and title tag interchangeably, since the recommended best practices are similar for both — but we encourage you to modify your page title or title tag as necessary!
It probably goes without saying that you should incorporate your focus keyword into your page title — but where, and how?
We recommend using your keyword as early in your title as possible. Not only will this help your audience understand immediately what your page is about, it also helps your SEO. Although Google says there’s technically no limit on the length of your title tag, most browsers are able to display only the first 50–70 characters or 600 pixels, so do work that keyword in early.
Be sure to use only one unique keyword per page. A long page title with multiple keywords will just bore your readers; plus, you don’t want different pages on your website to compete with one another for the same keyword.
And no keyword stuffing! Although you may think you’re getting extra points for writing a page title like “Omaha Wedding Photographer | Omaha Weddings | Wedding Photographer in Omaha,” you’re actually hurting your SEO. Google sees right through that old black-hat SEO strategy and will penalize you for trying it.
TIP: Learn how to adjust your SEO Page Title settings in Showit.
The word “clickbait” has a certain connotation, but there’s a reason online publications like Buzzfeed resort to clickbait-y page titles: they work!
We aren’t suggesting you should shock or mislead searchers, but you should craft your page titles in the most interesting (and accurate) way possible.
Put yourself in the mind of your audience. If you were searching Google, which page title would you be most likely to click on?
Remember, you’re writing page titles for SEO and user experience. Don’t get so consumed by the need to feature a keyword that you forget to make your page title engaging and attractive to your audience.
So, you’ve got your page title. Now, where do you actually put it?
If you have a Showit website, setting your title is super easy — but here’s where the distinction between page titles and title tags comes into play.
To set your page title in Showit, click on the hero canvas at the top of your page. Add a new text box by hovering over the “T” icon at the bottom-middle of the page, clicking “Title,” and writing your page title in the box that appears. Since you’ve selected “Title,” your HTML text tag will already be set to H1 — no need to edit that tag.
If you’ve already created a text box with your desired page title, make sure the title tag is set to H1 by navigating to the “Text Properties” panel at the right side of the screen, then setting the “Text Tag” to H1.
A few notes to keep in mind:
To set your title tag in Showit, select the page you want to edit on the left-hand side of the screen, then navigate to the “Page” tab at the top left. Make sure no canvas is selected by clicking on the page name at the top.
On the right-hand side of the screen, click the “SEO Settings” menu. Edit the text under “Page Title” to set the title tag that will appear in search results. (While you’re there, be sure to set the meta description and share image, too!)
A few notes to keep in mind:
Writing your page titles for SEO is only one way to optimize your website for Google (and your audience). Luckily, Showit makes it easy to rank for the keywords you’ve so diligently researched.
By trade, JT is a former photographer and designer, and he has brought his two passions together to serve everyone, but especially our Showit Design Partners.
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