This post is for all the creators out there who haven’t yet jumped on the blogging train—or creators who have fallen off the blogging train as of late—we’d love to know: how come?!

Is it because you feel like blogging is reserved for holiday cookie recipes?

Maybe you don’t know what to write about?

Perhaps you don’t think anyone would read your posts?

Whatever the reason, we’re here to change your opinion about blogging, in an effort to help you get more of your dream clients to your site—because, yeah, writing and consistently uploading blog posts is one of the most underrated content marketing tools of our time. 

Having a strong online presence is essential to reaching and engaging with the right people, this you already know from reading the first 7 blogs in our Website Health Series

Blogging is how you strengthen that presence, then bring it to life, and invite people into your content.

Whether you’re a business owner, freelancer, or simply an individual with a message to share, creating and consistently updating a blog for your website is not only one of the most effective ways to connect with your audience and establish your brand but also to help the right people find you organically.

First things first: The SEO benefit is unmatched

We’ll get to all of the reasons why blogging is THE BEST content marketing tool for your business in just a second—but first, we need to discuss how perfect the combination of blogging and search engine optimization is.

There is quite literally no better tool for improving your SEO than blogging, for so many reasons:

✅ It gives you an opportunity to create the exact content that your community is searching for, helping you position your content (and your brand!) as the answer to their burning questions. 

✅ It allows you to effortlessly integrate keywords into your content.

✅ Every new blog you post counts as a piece of “fresh, relevant content” – which is something search engines love and prioritize when recommending websites to their users in search results.

#1 – Blogging helps you demonstrate your expertise

Blogging is the most convenient way to show your community how much you know about a given topic—and it’s also the most convenient way to provide them with useful information that helps them know you’re someone worth trusting.

And that’s why… 👇

#2 – Blogging helps you establish credibility 

One of the best benefits of blogging is that it makes you more credible. 

It’s simple, really: you write a blog post about a given topic in your industry, showcasing your unique perspective, or method, or tips. Someone searches for that specific topic, or stumbles upon it through social media or Pinterest.

They read your blog, take in the information, and form an opinion about you that feels something like this:

“Wow, that was so helpful. They really know a lot about that subject. What a trustworthy expert; they must be so good at what they do.” 

Or—even better!—something like this:

“Those tips were great; I can’t wait to implement them. What a great source of information; I think I’ll come back to this creator next time I want to learn something. Oooh, or I’ll subscribe to their newsletter—I bet they post great content there, too. Or maybe I’ll just work with them one-on-one so they can do it FOR me, since they know so much about it!”

All that from just a blog post?! Are you in??

#3 – Blogging boosts your visibility & increases website traffic

With every blog you post, you give Google another page of your website to index, making you increasingly more discoverable every time you create a new piece of content.

By optimizing your blog posts for SEO—aka writing about content that you know people are searching for—you’re increasing your chances of ranking higher in search results, which brings more people to your website to browse your content. 

Then, when Google sees more people flocking to your website, they’ll notice that everyone’s loving it, and send even MORE people your way (because, as we learned in Part #3 of this series, Google loves nothing more than pleasing its users by giving them exactly what they want). 

Basically, blogging gives you an upper hand in Google’s popularity contest. 

#4 – Blogging is a ridiculously cost-effective marketing tool

Compared to other advertising efforts, blogging is ridiculously cheap—and drastically more effective.

Think about the last time you Googled something. Which link did you click?

We’re willing to bet it wasn’t the ad at the top of the SERP—it was likely one of the first few links in the organic search section because you can see right through the fact that the brand paid for their ad to be at the top of the page.

People trust PEOPLE, which is why they are significantly more likely to turn to a blog post for the answer to their question (written by a person who is actually, actively involved in the industry they’re hoping to learn more about) than they consult a brand that paid for the top ad spot.

Studies show that blogging generates 3X more leads and costs an estimated 62% less than traditional outbound marketing methods—making the decision to start blogging NOW a complete no-brainer.

(Side note: if you’re ready to get started, Showit is one of the best website builders for blogging, because we partner with WordPress to provide you an easy yet robust, optimized blogging platform to help you get your content out there!)

#5 – Provides long-term benefits

It’s easy to feel like no one’s out there reading your posts when you’re sitting at your desk writing them, but the reality is this:

People are searching for the exact content you’re writing. And people will CONTINUE to search for that content for YEARS to come. 

Take our blog post about blogging for SEO, for example. We posted that on Showit’s blog back in May of 2022, and it has consistently been one of our most popular posts ever since because people are regularly looking for information about how to blog to improve their SEO…

One blog post can bring in tons of business for you for a long, long time—but you’ll never reap the rewards if you don’t get started. 

All it takes is a little bit of keyword research, a couple of hours spent planning, writing, perfecting, and proofreading, and you could have yourself the most perfect, qualified lead of a dream client knocking at your virtual door faster than you can say “SEO.”

#6 – Gives you a platform to share your message

While your website copy will naturally do a great job explaining in detail who you are, what you do, who you serve, and how you can help them, it isn’t necessarily the best medium for providing a large volume of information.

Your website copy’s job is to convince someone to take your desired action—but what about when you want to simply share an element of educational value, entertainment, or context?

People love to consume content that answers their questions, and they love to work with people who seem like the go-to experts about a given topic, but in order to serve your community in that way—and help them understand that you do have lots of value to provide—you’ll need a medium to do that.

Because you can post endless blog posts to your site, with no limit on how many characters (cough, cough Instagram) you write, or how long your content can be (side eye, TikTok), blogging is the best way to share your message with your readers – and all the potential new readers who will find you from search results!

Since you’ve got blogging on the brain now—we wanted to answer the most common question we get about blogging…

Which website builder is best for blogging?

While the answer to this question is, of course, subjective—everyone has different needs when it comes to a blogging platform, depending on the specific type of content you create—we still think that WordPress is the absolute best option for content writers of all types.

(Have Qs about how blogging with WordPress works on Showit?! Read this post!) 

For more content marketing tips, visit the next blog post in our Website Health Series—we’re telling you everything we know about how not to waste your readers’ interest.

In the second-to-last blog post of our Website Health Series, we’re sharing with you 5 ways to continue the relationship with your readershttps://showit.com/website-tips/dont-waste-their-interest-5-ways-to-keep-visitors-engaged-after-they-browse-your-site/ after they scroll through your website. And trust us when we tell you: you won’t want to miss Part 9!