How a Great Story Fashions a Great Brand

January 25, 2021


Cassandra Campbell

With Designer Jen Olmstead

Free to Be Me – A Showit Creator Series

Remember the last time you heard a great story? Do you remember who told it? How it made you feel?

Stories have a way of leaving impressions on us in ways that not many other things can. We're all familiar with “the moral of the story,” but have you ever wondered why? At least in one sense, it's because good stories are unique and have depth. Good stories make us laugh and cry—often at the same time—and they usually have something in them that we can take away and use in our own day to day lives. 

Great Brand Story

Telling a brand's story is really no different, as Jen Olmstead could easily tell you. No two brands should look alike because no two people are alike. That's what makes every story unique—the people and characters within them. Jen is a stellar designer and co-founder of Tonic Site Shop, a wildly popular template shop where creatives who need a great website, but don't have the budget for a custom build, find countless solutions to meet their needs.

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Great Life Story

In this installment of our Creator Series, we get to see Jen's life, her story, and the influences that helped her discover her own freedom to exercise the talents uniquely wired in her both as a successful designer and a loving, present mother and wife. She has created a beautiful brand for herself, and countless other creative entrepreneurs, using the power of good design, and good storytelling.

You have the freedom to be creative and to craft whatever life you want. How will your story play out?

Freedom in Your Creative Business

We'd love to hear how you find ways to be free to be you in your creative business. What do you think it means to be free? How do you show it in your work for others?

We want to hear about your creative freedom stories! Share with us here on the blog in the comments. Tag us on Instagram and tell us how you flex your creative muscles. If Facebook is your jam, we always love to see what you are creating and sharing there, too!

More Great Stories

Something that further inspires us is our fellow creatives! Recharge with the community through our Showit Spotlight series. You can read about designers like Elizabeth McCravey and Gillian Sarah. See how fellow small business owners keep going and how they started, like photographer Vanessa Hicks and business strategist Jasmine Star.

We hope that you feel motivated to forge an alternative route for yourself and your creative business!

And if you are wanting to up your own game and get your online home refreshed and ready for clients you can try Showit for free for 14 days!

Showit is a drag and drop website platform with a free trial at

Casandra is a born and bred East Coaster who finds herself braving the heat of the Valley of the Sun with her husband and three cute kids all for the love of Showit.