Is it time for you to invest in a website refresh?

If we just lost you, hang on, we aren't talking about investing in a full redesign or anything like that.

Think of this more as a website spring cleaning.

A chance to go through your site and clean it up to help visitors have a better experience and improve your SEO.

Let's check out the 4 main things to focus on for your 2025 website refresh.

1. Update Outdated Content

Keeping your site's content fresh helps visitors get accurate and relevant information.

Check Outdated Info

Review all pages and remove or update anything that isn't current.

Look for outdated promos, past event details, and any references to old policies or team members.

This one is pretty basic but it'll help your site and business look more legitimate.

Refresh Old Blog Posts

Update statistics, add new insights, and improve formatting to keep older posts valuable.

Try adding new images, rewording paragraphs for clarity, and linking to newer relevant articles.

You'd be surprised how much value is in refreshing your current content.

Update Changes To Services

Make sure all pricing, descriptions, and offerings are still relevant to your business.

If you've introduced new services or discontinued old ones, reflect those changes to avoid confusion.

Update Your Contact Details

Make sure all phone numbers, emails, and social media handles are correct.

Test all contact forms to ensure they are functioning properly.

Remove Irrelevant Text

Clear out unnecessary or outdated info that no longer serves your audience.

Streamlining your content improves readability and engagement.

Make Sure All Calls to Action Relevant:

Confirm that CTAs align with your current offerings.

Experiment with new wording or placements to improve conversions.

2. Swap In Fresh Images

Visual content plays a pretty big role in user engagement.

Refresh your website’s images to keep it modern and visually appealing:

Replace Outdated Stock Photos

Swap generic or overused images with fresh, high-quality visuals.

Consider custom photography or illustrations to make your brand stand out.

Update team photos and product photos

Ensure that images accurately represent your team and the latest offerings.

A fresh team photo helps establish trust and familiarity with your audience.

Ensure All images are optimized for Web

Compress images to improve load speed while maintaining high quality.

Large image files can slow down your site, negatively impacting user experience and SEO.

3. Fix Broken Links

Broken links can frustrate visitors and negatively impact SEO.

Regularly check and fix links to maintain a seamless experience:

Check All Internal And External Links

Use a link checker tool to identify any broken links on your website.

This includes links to resources, blog posts, and partner sites.

Fix 404 Errors

Redirect or replace any links leading to deleted or moved pages.

Set up proper 301 redirects where necessary to maintain SEO value.

Ensure Social Media Links Work

Verify that all social media links lead to active profiles and correct pages.

Update any outdated usernames or social media handles.

4. Refresh SEO

Optimizing your website for search engines ensures better visibility and improved rankings.

Here’s how to refresh your SEO.

Refresh and Update Keywords

Identify new relevant keywords and update existing content accordingly.

Try using keyword research tools to find trending search terms within your industry.

Optimize Meta Titles and Descriptions

Improve click-through rates by making your meta tags more engaging and keyword-rich.

Ensure each page has a unique and compelling meta description.

Add Alt Text to Images

Enhance accessibility and SEO by providing descriptive alt text for all images.

This helps search engines understand your content and improves visibility in image searches.

Resources To Help You With A Website Refresh

We know some of this is easier said than done, but here are a few resources that will help with a website refresh.

Keep in mind, some of these tools can have more than one usecase but they work best in the categories we listed below.

For Updating Outdated Content

• Google Search Console: This is a great tool to help you manage your site overall, Identifying outdated pages, and content gaps.

For Adding Fresh Images

Now the ideal situation would be to have some real images of your team, products, or past work.

But, if you just need a quick refresh here are a few tools to help you out.

• Unsplash and Pexels: These are two wonderful tools to help you find free, high-quality stock images.
• TinyPNG: Use this tool for compressing image files to be better optimized for websites.

For Fixing Broken Links

• Broken Link Checker: A Chrome extension that will scan your site and identify broken links.
• Google Analytics: A tool to track broken links and help identify where dropoffs are happening on your site. (Among many other things as well)
• Redirect Checker: A useful tool for checking if your 301 (permanent) or 302 (temporary) redirects are properly configured.

For Keeping SEO Updated

• Google Keyword Planner: Part of the Google ads platform, this is a great tool to help you see what keywords and phrases are gaining the most traffic so you know what words to try and rank for in search results.
• Yoast SEO: A helpful plugin you can use to help with optimizing meta titles, descriptions, and content on WordPress. Great for helping you make sure your blogs are formated well for SEO.
• Moz SEO Tools: A great option for keyword tracking and on-page SEO analysis.

Start On Your Own Website Refresh

Hopefully, that wasn't too much info.

We know designing a website from scratch can be a more involved project but a website refresh is something you could do in a few hours.

And, if you're using a website builder like Showit, you can easily swap images, refresh copy, and make changes with minimal stress.

If you don't have a website yet, 2025 could be your time to get started. Go start a 14-day free trial of Showit to get started on your site today.