The new year is here, and there’s no better time to set your business up for success than to update your website.

Whether your site has been serving you well for years or it’s only a few months old, making a habit of regular updates is key to keeping it effective, engaging, and aligned with your business goals.

A website refresh doesn’t mean starting over. Small, strategic updates can make a huge impact, from refreshing imagery to fine-tuning your marketing language.

Let’s see why your website deserves some love this January and how to give it the updates it needs to shine in 2025.

Refresh Your Imagery

They say a picture is worth a thousand words, and that’s especially true on your website.

Updating your imagery can instantly make your site feel fresh, modern, and aligned with the current direction of your brand.

Ask yourself…

• Do my images reflect your current work, offerings, or style?
• Are my headshots up-to-date, or do they still feature my old haircut from 2019?
• Could I swap out stock images for something more personal or custom?

Fresh images create a better user experience and help potential clients see themselves in the stories you’re telling.

Whether it’s new product photography, updated brand photos, or showcasing your latest portfolio work, imagery is one of the easiest ways to breathe new life into your site.

Refresh Your Marketing Language

Does your website copy still reflect who you are and what you do?

As your business evolves, your messaging should, too. 

Take some time to revisit key pages and consider:

• Does your About page feel like it was written by past you? If so, update it to reflect the professional and personal growth you’ve had since then.
• Are your Services or Offerings pages clear and compelling? Make sure your messaging highlights the benefits and solutions you provide to your audience.
• Do you need to update your calls-to-action (CTAs)? Strong, action-focused CTAs like “Book Your Consultation” or “Get Started Today” make it easier for visitors to take the next step.

Refreshing your copy doesn’t have to mean rewriting everything. Small tweaks to tone, language, or even a headline can make your website feel more aligned with your 2025 goals.

Add Any Missing Content

Has your business grown or shifted in the past year? We bet it has.

…which means your website should be growing with it.

Here’s what to look for when considering whether or not you have any “missing” content:

→ FAQs: If you’re getting the same questions from clients or customers, consider adding an FAQ section to save time and improve the user experience.

→ Sales Pages: Are you launching a new product or service? Create a dedicated page to showcase its value, answer objections, and guide users toward taking action.

→ Portfolio or Blog Updates: Have new work to show off or insights to share? Keep these sections fresh and up-to-date to highlight your expertise.

→ Social Proof: Have your clients or customers given you any really great testimonials this year? Make sure you add them to your website so leads on the fence can feel confident about inquiring about working with you or buying from you!

Think of your website as a living, breathing part of your business. When you update it regularly, it works harder for you, saving time and creating a better experience for your audience.

Update Your Offerings

Your services or products are the backbone of your business and your website needs to reflect the latest and greatest of what you’re offering.

Check your site for outdated offerings or information, like:

• Services you no longer provide
• Packages or products that need price updates
• New services that aren’t listed yet

Keeping your offerings current ensures that your audience knows exactly how to work with you. Plus, it’s a great way to showcase your growth and expertise as your business evolves.

Add or Update Pages for New Offers

If you’re rolling out new services, products, or experiences in 2025, your website needs to reflect them.

Whether it’s adding entirely new pages or tweaking existing ones, this is your chance to ensure every part of your site works seamlessly with your updated business strategy.

Here, we’ve got a few examples for you:

• Launching a webinar? Add a sales page to promote it and a custom confirmation page to confirm attendees’ spots.
• Starting a membership program? Create a dedicated landing page outlining the benefits, features, and how to join.
• Releasing a new course? Include an FAQ section and bonus information to help visitors feel confident making a purchase.

Your website is the central hub for your business, and every new offer deserves a home where it can shine.

Test Your Contact Form

You’d be surprised how many inquiries get lost because of a broken contact form.

Make sure yours is working properly by testing it from a visitor’s perspective:

• Fill out the form with sample information and check that the confirmation message appears.
• Ensure that emails are being delivered to the correct inbox.
• If you’ve made any updates to your services or availability, confirm that your form reflects those changes (like updated timelines, package options, or response times).

Your contact form is one of the most important elements of your site—it’s the bridge between you and your potential clients. A quick test is all it takes to ensure no leads fall through the cracks.

if, you want to update your contact form, consider paying our friends at BDOW! a visit.

Just like Showit websites, BDOW! forms are fully customizable to fit your website aesthetic perfectly.

Why Your Website’s STILL Essential in 2025

In today’s digital-first world, your website isn’t just an online placeholder—it’s your most powerful marketing tool.

It works for you 24/7, attracting new clients, showcasing your expertise, and turning visitors into paying customers.

A well-maintained website is key to standing out in a crowded market, establishing credibility, and keeping your business competitive in 2025.

Make 2025 Your Website’s Best Year Yet

Your website deserves just as much attention as the rest of your business.

By updating your imagery, fine-tuning your copy, and adding any missing pages, you’re not only making your site look better—you’re helping it work better for you.

Thinking about making bigger changes this year? With Showit, you have the flexibility to make updates whenever you need to. And if you ever need support, we’re here to help every step of the way (GIFs included).