Your Showit site already looks stunning. Now let’s make it work hard by quietly gathering email leads in the background. Why? Because algorithms change and social feeds move fast, but an inbox conversation sticks around.

Every day, fresh faces land on your site. From a Pinterest pin, a Google search, or a friend’s referral. Most won’t buy on that first visit, and that’s okay. When you invite them onto your email list, you earn a direct line to follow up, share value, and guide them toward the moment they’re ready to purchase.

Here's how it works

1. A visitor arrives on your website.
2. They trade their email for a helpful freebie or update.
3. You nurture the relationship with friendly, useful emails.
4. They come back feeling confident and become a paying customer.

Design still matters, beautiful pages build trust, but pairing great visuals with smart list-building strategies turns your site into a true growth lever. In this guide, you’ll learn how to set up email capture on your Showit site, create compelling opt-ins, and turn visitors into subscribers who stick around.

Collect Emails With Contact Forms Built to Convert

If you’re building a brand that lasts, you need a way to keep in touch with the people who land on your site. That’s where email capture comes in. A well-placed, well-designed form with a good offer can turn a casual visitor into a future client, student, or customer.

Instead of a vague “Sign up for my newsletter,” make your offer specific. Think: a free guide, a discount, a quick-start checklist, or bonus content. The clearer the benefit, the more likely someone is to hand over their email.

Here are three popular tools that pair beautifully with Showit and make collecting emails easy.

BDOW!

Want a custom popup that grabs attention without being annoying? BDOW! lets you build fully branded popups triggered by scroll depth, exit intent, or page timing. If you’re familiar with designing in Showit, you’ll love how easy BDOW! is to customize and integrate.

Flodesk

Known for beautifully designed forms and simple automation, Flodesk helps you embed on-brand popups or inline forms anywhere on your site. Great for sending instant freebies or welcome emails, without overcomplicating things.

Kit

Looking for more advanced tools? Kit lets you tag subscribers based on what they signed up for and send targeted emails that feel personal. It’s perfect if you’re ready to take your email strategy further — and it works beautifully with Showit’s HTML embed blocks.

Pro tip!

Don’t set it and forget it. Try A/B testing different offers, placements, and triggers to see what resonates best with your audience. A small tweak can lead to big improvements in signups.

Create a Freebie Your Audience Will Love

If you want someone to hand over their email address, you’ve got to make it worth their while. That’s where a lead magnet or freebie comes in.

Think of it as a helpful little “thank you” in exchange for their attention. Whether it’s a checklist, mini course, resource library, or discount code, your freebie should solve a real problem or offer a quick win. The more specific and valuable it feels, the more likely your visitor is to say yes.

Need a few lead magnet ideas? Try:

• A beautifully designed, downloadable checklist
• Instant access to a freebie library or toolkit
• An email-based mini-course or challenge
• A one-time discount or early access to something new

Pro Tip!

Choose a lead magnet that naturally aligns with your offer. If someone signs up for a website planning checklist, chances are they’ll be interested in your design services or templates down the road. This way, you’re building a list of the right people, not just a big list.

If you need more help with creating a lead magnet, you can check out this detailed article on exactly how to create one.

Automate Your Email Funnel (So Every New Subscriber Feels Seen)

Once someone signs up for your freebie, the last thing you want is for them to hear… nothing. That’s where email automation comes in. Platforms like Flodesk (great for visuals), ConvertKit (popular with creators), and Kit (advanced automation) make it easy to welcome subscribers and stay in touch, without doing everything manually.

Whether you're delivering a free resource, sending a warm introduction, or starting a short email series, automation keeps your list engaged while you focus on creating, serving, or launching something new.

Here’s what a simple email funnel might look like:

1. A visitor signs up through your Showit site form.
2. They’re automatically added to the right email list.
3. A welcome email (or series) is sent right away.
4. You stay top of mind—and build trust—while they get to know you.

Pro Tip!

Your first email doesn’t have to be fancy, just friendly. Write it like you're welcoming someone into your space.

Automation helps your marketing run quietly in the background, turning first-time visitors into future clients, all while making every subscriber feel like they’re part of something thoughtful and intentional.

Let Your Website Do the Heavy Lifting

Good news, lead generation doesn’t have to be complicated (or boring). With a standout freebie, a well-placed form, and a few thoughtful emails, your Showit site can do more than just look pretty. It can quietly collect leads and grow your business, without losing any of your creative style.

You already have what you need. Showit gives you the freedom to design every part of your funnel your way — and it works seamlessly with email platforms like Flodesk, ConvertKit, and Kit. Whether you’re offering a checklist, a resource library, or an email mini-course, you can build it beautifully and run it effortlessly in the background.

From freebie to follow-up, it’s all within reach. Now go build something amazing, your future subscribers are waiting.