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Creating a brand is no easy task. Creating a brand that is a reflection of you isn't any easier. Creating a brand that reflects you AND stands the test of time…is the hardest challenge of all. I work with many photographers and other vendors to create tailored brands for them and something I often hear […]

Hey Showiteers! I'm Jessica Frey, owner of Jessica Frey Photography, wife to Eric and mom to 6 month old Evan. As a military wife (USMC) and full-time wedding photographer I know what it's like to leave an established business and transition to a new city! I had a successful business in Central California for 5 […]

When I started out in photography, I was convinced that I would be a wedding photographer for all time and eternity. It’s what fueled me. It’s what got me excited. I loved that couples were entering into marriage, committing their lives to each other forever. It was awesome. Until it wasn’t for me anymore. Was […]

LIVE from Jen Rozenbaum's New York City studio! Jen shares her journey of discovering her specific creative voice and style which has helped her business continue to grow over the last 6 years. About Jen Rozenbaum Jen Rozenbaum embraces her femininity while allowing women to embrace their own. By daring her clients to shed their […]

I get this question emailed to me on at least a weekly basis: “I’m kind of new to the photography business and I don’t know if I’m ready for a brand, but I’m not attracting the right clients (or any clients) to my business, what should I do?” As a designer, I’ve seen various effects […]

By now, we’ve all heard about “Mobilegeddon” that happened in April, with Google re-ranking sites that were not mobile-friendly. Today, I want to talk about some of the errors that might come up on Google’s Mobile Friendly Test and what you can do to avoid them. If you haven’t run the test, be sure to […]

I know. I just said “Effortless Bookkeeping”. Most creatives are probably cringing right now. But fear not, I have some tips to make your bookkeeping a whole lot easier. When you start your own photography business, you probably think of all the pretty photos you’re going to take. And then, oh yeah, there’s the whole […]