Great social media strategies aren’t about being the next big star or influencer. (Really—we promise.)

Instead, it’s about building a following, and eventually, the expectation is that you can sell your product or service to your followers.

In other words, social media is a pretty powerful marketing tool!

But like any tool, you need to use it effectively.

You gotta be strategic. Social media is about more than posting and hoping for the best.

So while social media marketing might seem like you’re just following all the hot trends on social media—maybe even trying to figure out how to use the new Edits app from Instagram to create some scroll-stopping vids—there has to be a method to the madness.

But what exactly does a social media marketing strategy actually look like?

What separates a marketing genius from someone who’s simply doing the latest cool thing on TikTok?

It’s time we give you the most important social media marketing tips for 2025. Here’s what we’ve seen work lately.

Strategy 1: Stay Consistent to Stay Visible

Sometimes social media becomes that thing we keep low on the priority list. We tell ourselves we have other business concerns to think about, so we’ll worry about social media when we have time. 

Don’t think that way. Social media consistency is crucial if you want to be effective.

Why Consistency Matters

Social media consistency matters because:

You build brand trust online. People know that if the quality of your online presence is consistent, other aspects of your business must be consistent as well.

It improves your favor with algorithms. Each platform’s algorithm is more likely to show your content to your followers if there is a steady stream of it.

It reinforces your brand identity. The more people see of you, the more they feel as if they know you.

How to Stay Consistent

Staying consistent can be hard if you’re not in the habit of it. Here’s what we recommend:

Use a social media content calendar to help you plan when you’ll post what. That way, you don’t have to worry about asking yourself, “What can I post? What can I post?” You’ll already have a plan.

Set a realistic posting frequency. Social media consistency isn’t necessarily about quantity — it’s about regularity. If you’re handling your social media solo and posting daily is too much, cut back to three times a week and stick to that.

Strategy 2: Batch Your Content Like a Pro

To be consistent on social media, you don’t have to dedicate time to content creation every day. Sometimes the most realistic approach is to batch your content.

What Is Batching?

Batching is when you create a batch of content — multiple posts that you can either schedule over time or keep on hand for when you need them. 

Set aside a few hours or even a whole day to make a certain amount of content. Then, you don’t have to worry about it for a few weeks or months.

 Why Batching Helps

There are a few reasons social media marketers love batching, such as:

It saves you time in the long run. Sure, you have to set aside time to batch the content, but then you don’t have to worry about stopping and starting your workweek to create content for a while.

It improves your content cohesion. When everything is done at the same time, it’s more likely to look and sound harmonious.

It reduces burnout. When you think about social media only once a week or month, it’s a lot less stressful than having to think about it (and create content) every day.

Tools to Help You Batch Content

There are even a few popular tools you can use for efficient content creation and social media planning. A few favorites are:

• Notion: Create templates for your posts, and use the calendar feature to determine when you’ll share them.
• Trello: Set up a workflow, and organize post ideas by platform or stage of content creation.
• Later: Store all your media (i.e., photos and videos) in one place, and schedule them based on which platform you want to share them on.
• Buffer: Connect all your social media platforms, and let your team members collaborate on posts together.
• Meta Business Suite: Schedule posts for Facebook and Instagram.

Strategy 3: Embrace Experimentation and Data

Nobody really knows with 100% certainty what’s going to work on social media and what isn’t. Even if you have a solid post that is curated for your audience, there are so many other factors.

That’s why experimentation is so important — you don’t really know what works and until you try. Here are three ways you can use experimentation to your advantage.

Test & Learn

Don’t be afraid to test something new and see what you can learn from it. 

Try new post formats, such as a Reel, carousel, or poll on Instagram, instead of a simple static image. 

If you’ve been scheduling your first post for 9:00 A.M. every day, why not try 7:00 A.M. just to see what happens?

Even a different CTA (call to action) could surprise you because you never know what’s going to motivate your audience.

Track What Works

Testing and experimentation don’t do you much good if you don’t pay attention to how well they perform. 

Pay attention with the social media analytics tools that platforms like Instagram, TikTok, and Facebook have available. They can tell you how many people saw your post, what percentage of those people engaged with it, and the demographics of the people who engaged with it.

Micro A/B Testing

Finally, use A/B testing in small, subtle ways. 

See whether a blog post does better with a certain headline versus another. Try the same post with two different visuals. See whether different hashtags bring you more success. 

Comparing two distinct options (versus just trying over and over again) helps you pay attention to why one option performs better.

Strategy 4: Optimize Your Workflow With Tools

Now it’s time to think about how you can use specific tools built into various social media platforms. There’s a lot of info to cover here, so let’s get into it.

Streamline the Process

First, a general rule for your social media workflow: Templates can make creating images faster and simpler, and they can ensure your images are consistent to your brand. 

Platforms like Canva and Adobe Express give you plenty of pre-made templates to choose from, and you can even save templates of your own design. Once you have these designs ready to go, you can schedule them for posting and reposting on each platform.

Use Internal Tools

As often as you can, you want to use what are known as internal tools — tools you can use within the social media platform you’re posting on — rather than an external third-party tool. 

That’s because internal tools are often better for reach. The algorithm favors content created with these tools and will show it to more people than it would with content created on a third-party app.

What do internal tools look like within each platform? Here are some you should know about.

Native Tools by Platform: Instagram

• Edits App (New): Instagram just launched a new app called Edits that gives you the ability to quickly and easily edit Reels right from your phone. This avoids quality loss from third-party apps and speeds up creation.
•  Reels Templates: These templates let you put together Reels quickly and easily with trending formats, built-in audio timing, and transitions.
• ·Collaborations Tag: Tag collaborators on Reels or posts to expand your reach across follower bases.
• In-App Scheduling: Schedule content directly from the Instagram app or Meta Business Suite, instead of external tools that may limit reach.
• Interactive Stickers: Use polls, quizzes, countdowns, and emoji sliders in Stories to boost engagement (Instagram favors interactive content).

Native Tools on Facebook

• Meta Business Suite: The Business Suite lets you manage Facebook and Instagram in one dashboard by batch-scheduling content, viewing analytics, and moderating messages and comments.
• Creator Studio (web version): Great for uploading longer-form videos and tracking monetization for eligible creators.
• Groups: Facebook Groups let you build niche communities, share exclusive content, and collect leads. You can also collect feedback from group polls or livestreams.

Native Tools on TikTok

• Video Editor: Native tools include auto-captions, green screen effects, trending sounds, and split-screen collabs.
• TikTok Creative Center: Track trending hashtags, sounds, and discover top-performing ad content.
• Auto Captions & Subtitles: Great for accessibility and engagement.
• TikTok Now (formerly separate, now integrated): Post real-time, authentic content to build deeper connections.

Native Tools on LinkedIn

• Newsletter Tool: Publish recurring content directly to followers and subscribers.
• LinkedIn Live: Stream Q&As, launches, or behind-the-scenes content.
• Native Carousel Posts: Create swipeable PDF-based carousels for educational, high-engagement content.

Native Tools on YouTube

• YouTube Shorts Editor: Create a short-form vertical video from your phone with built-in music, captions, and remix options.
• Community Tab: Create polls, text posts, and images to engage subscribers outside of video content.
• Chapters & Tags: Optimize longer videos with time-stamped chapters for easier navigation and SEO.

 Strategy 5: Build & Nurture Your Audience Strategically

Remember that people aren’t on social media to be marketed to.

That’s what can make social media marketing tricky, and it’s one of the reasons you might struggle to convert followers to customers.

If you simply tell people, “Buy my product or service,” they stop paying attention. Instead, you have to build and nurture your audience strategically.

Build Trust

During the trust-building phase, you want to provide value-first content. This is content that provides value to your reader without anything in it for you. 

Give your audience a free tutorial or mini-training, or simply share relatable stories that entertain them. These kinds of lead magnets for social media help you build a large audience you can later focus on converting. 

To successfully build, you’ll want to research effective hashtags or take advantage of trending audio sounds for your Reels and TikTok vids.

Lead to Conversion

Once you’ve used these lead magnets for social media to build your follower count, it’s time to convert followers to customers. 

Start to promote yourself through story links, pinned posts, and calls to action in your bio. You can also start to collect emails you can use to communicate with people in a more personal way — directly to their inbox, rather than through social media.

If you want to go deeper on this, check out this post we've written on how to build an online community.

Strategy 6: Repurpose and Cross-Post Wisely

Many social media marketers want to maximize their content reach by sharing it multiple times or posting it on every platform. That’s great — as long as you do it in a smart way.

Expand Reach

Instead of sharing the same piece of content over and over in its current form, consider repurposing it. 

The same valuable information could be used for a blog, an Instagram carousel, a LinkedIn post, an email snippet, and a Reel. That’s five pieces of content simply from one idea!

Use AI or VA help

Don’t be afraid to use artificial intelligence or your virtual assistant to repurpose it for you. Ask ChatGPT or Descript how you can rework a blog post into a Reel, or maybe take an email blast and turn it into an effective Facebook post.

Not every online platform is the same, so cross-platform marketing requires you to rethink the shape or format that content takes.

The Least You Need to Know

By now, you’re practically an expert at strategic social media marketing in 2025. To recap what we’ve covered:

• Stay consistent to stay visible
• Batch your content ahead of time and schedule it.
• Experiment with different approaches and track your success.
• Use the tools available within each platform to create high-quality content.
• Build your audience strategically by establishing a relationship before you sell.
• Repurpose and cross-post your content wisely.

Now it’s time to put these strategies to work!

Don’t forget that the central hub to your entire online presence is your website — it’s where you’re sending people for more info once they like the engagement they have with you on social media. 

Want to make a good impression by designing a website you’re proud of?

Get started with Showit and take advantage of a 14-day free trial with no strings attached. Once you see what you’re able to put together with that full creative control you get with Showit, you’re gonna be so proud to drop that link in every one of your social media posts.