Profiting from Photo Albums as a Wedding Photographer with SmartAlbums

August 5, 2019


Cassandra Campbell

We all have days where we have to pinch ourselves. A career as a wedding photographer isn't easy. It's hard work, but we get to make a living doing what we love. Every day we pick up our favorite tool to capture memories, make art, and preserve special moments. It's a profession we all love, and it's so much more than just a way to pay the bills.

But there will always be bills to pay. Building a successful business as a wedding photographer is about more than just booking as many shoots as possible. Yes, a full calendar does help improve your bottom line. But it's also a fast track to burnout. Maximizing your profit from each shoot, rather than filling your calendar from dawn to dusk, is the smart way to sustain a profitable business.

Between editing, booking clients, marketing, and running a business, the number of shoots you can fit in is always going to be finite. Photo albums have become a staple source of income for many wedding photographers, and for good reason. They're an easy upsell; couples want a physical memento of their special day. They're a great way for newlyweds to share their memories with family and friends, as well as relive the magic themselves.

wedding photographer creating wedding album on computer

About SmartAlbums

Any wedding photographer who includes photo albums as part of their product offering will know how frustratingly time consuming they can be. Sometimes they seem like just another admin task to use up your precious time.

For Daniel Usenko and Alex Prykhodko, photographers and co-founders of Pixellu, this frustration led to the birth of SmartAlbums. They wanted to create a solution that allowed photographers to earn money, while living more meaningful lives. For the two of them, that meant spending less time in front of their computers, not more.

Nine years later, SmartAlbums 2019 is here. Driven by the feedback of users and photographers, the latest version of their drag and drop album design software is their smartest and most powerful yet. The simple and intuitive interface delivers powerful performance. This allows you to design a stunning photo album in 15 minutes.

SmartAlbums has grown in popularity, helping wedding photographers to save hours designing albums, increasing profit margins, without wasting valuable time. The powerful drag and drop interface allows you to quickly cycle through beautiful layout options, adjust your images and, and quickly add text.

The workflow and client experience I've been waiting for,

with an interface that compliments my brand.

KT Merry Wedding Photographer

For those already familiar with the power and simplicity of SmartAlbums, the 2019 version makes it clear that Pixellu wants to continue to grow and develop. Their latest update incorporates many features that their customers have requested, in a simple, beautiful, and intelligent way.

Single-Page Design

The ability to design single pages, not just double-page spreads, was one of the most requested features for SmartAlbums 2019. This much-awaited tool has been incorporated in their usual intuitive fashion. This gives you greater control throughout the design process, without complicating your workflow.

creating a wedding album gif

Tone Adjustments:

A streamlined workflow is one of the easiest ways to save time while designing photo albums. SmartAlbums 2019 allows you to make Tone Adjustments, and B&W conversions, directly within the software.

adjusting tone on computer in wedding album software

Spread Mirroring:

If you've found a layout you love, but would prefer it in reverse, one-click Spread Mirroring allows you to do just that.

spread mirroring in wedding album software gif

Type Tool Controls:

Complete creative freedom and control over the design of your album are crucial. To ensure the final product is a beautiful piece you are proud to share – you get this freedom. Improved Type Tool controls provide the flexibility photographers have been asking for, to achieve a unique look that complements their images.

use type tool controls to create the perfect wedding album

Additional Updates:

With performance updates, a redesigned interface, plus the inclusion of ruler units and advanced color management, SmartAlbums 2019 is Pixellu's fastest and most powerful version yet. Each new feature has been incorporated, in response to user feedback to help photographers work faster, smarter, and more efficiently.

SmartAlbums 2019 is now even better with new features, a new look, and faster performance!

Ryan DeVoll Wedding Photographer

SmartAlbums has become a staple in the tool kit of many professional wedding photographers. For those who regularly use photo albums to increase their profits, SmartAlbums has become a must-have tool. The 2019 release looks to not only maintain this position, but to build on it. Delivering an even more streamlined workflow and an enjoyable user experience – this new version is out and ready for you to enjoy.

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Casandra is a born and bred East Coaster who finds herself braving the heat of the Valley of the Sun with her husband and three cute kids all for the love of Showit.