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AI can write content now, and a lot of the time, it is good. It can structure it, optimize it, summarize it into perfect little packages with perfect grammar and zero typos (that last part is my favorite).
But it can't replicate the coffee you spilled on your keyboard this morning. The way your dog sighed dramatically while you were on a client call. That 9:47 p.m. text from a client that made you actually laugh out loud.
In 2026, when AI-generated content is everywhere, sounding human isn't just cool trick, it's your competitive advantage.
So how do you do it? Here are three ways that have worked for me:
- Write like you talk.
- Add proof of life.
- Go beyond the screen.
Let's go a little deeper shall we.

Why Sounding Human Matters More in 2026 Than Ever
We're drowning in content that sounds… fine. It's all polished, professional, and completely forgettable.
AI has flooded the internet with smooth, symmetrical, perfectly structured writing that says all the right things in all the right ways. And you know what? Our brains are starting to notice. That slightly off feeling when something is too perfect. The uncanny valley of writing.
Because here's the thing: AI can predict patterns. It can analyze millions of articles and spit out something that sounds correct. But it can't tell you about the time it locked itself out of its own house. (Because it doesn't have a house. Or keys. Or that specific memory of standing in the driveway in pajamas at 6 a.m.)
What actually makes writing sound human?
- Imperfect rhythm (the way real people talk)
- Specific lived details (not “a difficult morning” but “burnt toast at 7:13 a.m.”)
- Emotional cues (actual feelings, not descriptions of feelings)
- Contextual memory (callbacks to shared experiences)
- Multi-sensory references (what things smelled like, sounded like, felt like)
These are the things AI can describe but can't embody. This is the gap where you live.

Tip #1: Write Like You Talk (Imperfection Builds Trust)
Why Polished Writing Feels Artificial
AI writes in smooth symmetry. Everything is balanced. Every sentence is complete. Every thought is fully formed before it hits the page.
Us humans? We interrupt ourselves mid-sentence (just ask my husband!). We circle back. We add “wait, actually…” halfway through. We throw in random asides and then forget to close the parenthetical (like this.
Real speech is messy and uneven and that's exactly why it feels real.
What “Write Like You Talk” Actually Means
It means embracing the things your English teacher told you not to do:
Short, choppy sentences. Like this one.
Strategic paragraphs. Because sometimes they work.
Interruptions. The kind where you… okay wait, better example: the kind where you stop yourself and restart.
Casual “side notes”. (You know what I mean.)
Contractions. You're reading this, aren't you? Not “you are reading this” like a robot.
Here's the difference:
AI-sounding:
“It is essential to develop authentic communication practices in order to build meaningful relationships with your audience and establish trust within your market.”
Human:
“Want people to actually feel you? Stop writing like a brochure.”
See it? One sounds like a corporate memo. The other sounds like advice from a friend who actually gets it.
Practical Exercise: The Voice Memo Method
Try this right now:
Open your voice memos. Talk through whatever you're trying to write about for two minutes. Don't script it. Just talk like you're explaining it to a friend.
Now transcribe it.
Don't over-edit. Don't “fix” everything. Keep the rhythm. Keep the interruptions. Keep the humanity.
That's your starting point. Not a perfectly structured outline—actual human speech patterns.

Tip #2: Add “Proof of Life” (The Detail Rule)
This is the secret sauce. The thing that'll make your writing unmistakably yours.
What Is Proof of Life Content?
Proof of life content is specific, lived details that could only come from your actual experience—not a predictive algorithm.
It's the difference between:
“I had a challenging morning before my client call.”
And:
“I spilled coffee on my laptop at 8:47 a.m., cleaned it up with a dish towel that smelled vaguely like last night's tacos, and still made my 9 a.m. call with wet keyboard keys.”
Which one could AI write? Both, technically. But which one did AI actually live? Neither. And your reader's brain knows the difference.
Why This Works
Specificity signals authenticity. Our brains are wired to encode detail as truth. When someone says “around noon” versus “12:34 p.m.,” one feels like a story and one feels like a timestamp from reality.
Vague = could be anyone = generic = skippable.
Specific = only you = believable = memorable.
The Specificity Test
Here's how to check if your detail is actually proof of life:
Could you swap this detail into anyone else's story and it would still work?
If yes → too generic. Try again.
“I was stressed about the launch” → Anyone could say this.
“I refreshed my inbox 47 times between 10 and 10:15 a.m. waiting for the launch email to send” → That's specific. That's real.
The 5 Types of Proof of Life
1. Sensory detail
Not just “it was cold” but “my hands were so cold I had to type with my knuckles.” Sound, smell, texture. The stuff AI can't actually experience.
2. Time stamps
“Late at night” → generic.
“11:38 p.m. when I should've been asleep an hour ago” → specific.
3. Micro-failures
The things that went slightly wrong. The typo in the email that already sent. The Zoom call where you forgot you were unmuted. These are humanizing because they're real.
4. Emotional reactions
Not “I was excited” but “I literally did a little dance in my kitchen and my cat looked at me like I'd lost it.”
5. Environmental context
Where were you? What else was happening? “While my sourdough was proofing and I was ignoring the dishes” paints a picture AI can't create from scratch.
Layer these in. Not in every sentence—you're not writing a novel. But enough that your reader can picture you as an actual person with a actual life, not a content-generating machine.

Tip #3: Go Beyond the Screen (Connection Is Behavioral)
Here's where most articles about “human writing” stop. They tell you how to write better. Done.
But if you really want to differentiate yourself in 2026? Writing is just the start. Connection is behavioral.
Why AI Can't Compete With Physical Presence
AI can send an email. It can draft a thoughtful response. It can even probably write a pretty decent thank-you note at this point.
But it can't mail that thank-you note with your actual handwriting. It can't record a 30-second video where you're laughing at your own joke. It can't leave a voice message where someone hears your actual voice crack a little because you're genuinely excited for them.
These are biometric signals. Pen pressure. Voice tone. The slight delay before you start talking in a video because you're thinking. The way your face moves when you smile for real versus polite-smile.
AI can't replicate physicality. That's your lane.
The “Friend Follow-Up” Framework
Think about how you follow up with actual friends versus how you follow up professionally.
With friends: “Hey! Was thinking about you this morning—how'd that thing go?”
Professionally (the old way): “Following up regarding our previous correspondence to inquire about the status of your project.”
What if you followed up professionally… but like a friend?
“Hey Sarah—circling back because I was literally thinking about your launch this morning while I was making coffee. How'd it go?”
It's not unprofessional. It's human. And in 2026, when everyone's getting AI-generated follow-ups, the human one stands out.
Small Actions That Build Real Connection
Here's what takes three extra minutes but makes you completely unforgettable:
Send a 30-second Loom instead of a long email. Let them see your face.
Drop a voice memo instead of typing out a text response. Let them hear your actual enthusiasm.
Mail a handwritten card. Seriously. When's the last time you got actual mail that wasn't a bill or junk? It's rare enough now to be remarkable.
Comment personally instead of just liking. “This is so good!” is fine. “The part about the Tuesday deadline made me laugh because SAME” is better.
DM instead of email blast. If you're reaching out to someone specifically, reach out specifically. Not “Hey everyone!” but “Hey Rachel—just you.”
These tiny touches? They compound. They build actual relationships. And relationships are what AI can't automate (yet, and hopefully never).
How to Check If Your Writing Sounds Too AI
Quick gut-check before you hit publish:
Ask yourself:
- Could this apply to literally anyone? (If yes → add specificity)
- Did I include a specific moment from my actual life? (If no → add proof of life)
- Is there an unexpected detail that makes someone go “wait, what?” (If no → find one)
- Did I edit out all my personality? (If yes → add it back)
- Does this sound like something I'd actually say out loud? (Read it out loud to check)
If you're checking all these boxes, you're good. Your writing sounds like you.
The Future of Human Marketing in an AI World
Here's the bigger picture: AI isn't going away. It's going to get better, faster, more sophisticated. It'll handle the baseline—the structure, the optimization, the first draft, the formatting.
And that's actually great news.
Because it means the bar has moved. Competent content is now the baseline. Professional writing is table stakes. AI can do that.
So what's left? What becomes valuable?
Humanity.
The specific. The lived. The messy. The real.
We're moving from an information economy to a trust economy. And trust doesn't come from perfect content. It comes from connection. From the feeling that there's an actual person on the other side who gets it because they've lived it too.
AI can give you information. You can give people connection.
That's not a competition. That's a completely different game.
Final Framework Recap
If you take nothing else from this, take these three things:
Write like a person.
Messy. Conversational. The way you'd actually talk.
Share your day.
The specific, weird, real details that prove you're human.
Follow up like a friend.
Voice memos. Handwritten notes. Actual connection.
Do these three things and your writing won't just sound human—it'll sound like you. And in 2026, when everything else sounds like everything else?
That's your whole competitive advantage right there.

Sarah has been part of the Showit team for nearly four years, where she works as a copywriter crafting content that educates, encourages, and celebrates the creative entrepreneurs who make up the Showit community. When she's not writing, you'll find her with a book in hand (usually something about leadership or personal growth), cheering on Arizona sports teams, or connecting with people over a really good cup of coffee because, let's be honest, there's always a cup nearby. Sarah believes in the power of stories, the importance of showing up authentically, and that every entrepreneur deserves to be celebrated for the brave work they're doing.

